What types of projects are completed via the Expert Marketplace?
Adrya Sanchez
Updated
Market Research: Collection or analysis of information about target markets or customers, typically to inform strategic decisions such as investment of resources, product development, acquisitions, and market entry or expansion. Examples include projects such as competitive analysis, landscape assessment, market sizing, concept testing.
Operations & Process Improvement: Focused on the activities, tools, systems, and technology and the optimization of these within a company for efficiency, cost, and quality. Examples include projects such as process automation, value stream mapping, Lean manufacturing, customer service operations, workflow optimization.
Marketing and Communications: Activities driving the promotion or awareness of a business, product, service, or brand and engaging prospective and existing customers. Examples include projects such as brand marketing, public relations, customer experience, search engine optimization, content marketing, advertising, net promoter scoring.
Human Resources & Organization: Involving the processes, policies, tools, and structures surrounding the people in a company. Examples include projects such as organizational design, change management, benefits and compensation, talent acquisition, employee engagement, training or coaching.
Regulatory & Compliance: Related to the rules, standards, or policies that regulate business activities broadly or within a specific industry. Examples include projects such as quality assurance and control, regulatory affairs, submissions, medical writing, corporate sustainability reporting, drug and food safety, licensing, new regulation readiness and preparedness.
Data Analytics & Business Analysis: Generating insights from data to inform business decisions. Examples include projects such as data science, Excel, data visualization, business intelligence, cognitive computing, data engineering, Big Data.
Project Management: Activities associated with the planning, oversight, and close-out of an initiative to ensure completion of work according to specific goals, timeline, cost, and quality. Examples include projects such as stakeholder management, project plan development, project resources alignment, project progress reporting, project risk management.
Corporate Strategy: Broad category of activities related to the definition of a company’s goals, the development of the overarching strategy to support the goals, and the high-level initiatives to achieve them. Examples include projects such as business planning, go-to-market strategy, mergers & acquisitions, growth strategy, new market entry, shareholder engagement, corporate portfolio management, benchmarking.
Research & Development: Activities surrounding the analysis, preparation, experimentation, and innovation that enable the creation of new products or the improvement of existing products at a company. Examples include projects such as R&D innovation, innovation strategy, R&D analyses, new product business case, R&D effectiveness, clinical development support.
Sales & Business Development: Related to commercially-focused activities, people, and systems that directly drive a company’s revenue. Examples include projects such as partnerships, sales compensation, channel sales strategy, sales force effectiveness, territory mapping, account management best practices.
Finance & Accounting: Activities associated with the planning, organizing, auditing, accounting for, or controlling a company's finances and cash flow. Examples include projects such as financial modeling, forecasting, budgeting, valuations, internal controls and risk management, financial reporting, profitability analysis, fundraising, financial statements.
Technology & Digital: Pertaining to the software or hardware enabling a company’s systems, products, processes, operations, or services, or the digitization of any component of a business. Examples include projects such as vendor evaluation, IT strategy, enterprise system integrations, cybersecurity, digital transformation, Internet of Things, software development, robotics strategy.
Product: Involving the people, processes, and tools responsible for planning, building, and launching an organization’s new products and product features. Examples include projects such as product roadmap strategy, lifecycle management, app development, engineering process optimization, new product launch, user experience design.
Pricing: Related to determining and optimizing the price of a company’s products or services. Examples include projects such as pricing strategy, subscription revenue models, promotion pricing, discount policies, dynamic pricing algorithms.
Supply Chain: Involving the system of people, activities, and tools involved in moving a product or service from a supplier to a customer. Examples include projects such as supplier management, inventory planning, transportation management, strategic sourcing, distribution operations, supply chain network optimization, fulfillment strategy.
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